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Even if the main focus of your business is online marketing, you shouldn’t ignore the many possibilities offline marketing has to get you more prospects and customers. For some marketers who are used to operating online, the idea of offline marketing is a little scary, as it means having to deal with the public face to face in some instances. If the idea of offline marketing makes you uncomfortable, this just means you have to get your feet wet and get used to some of the fundamentals, which are quite simple and straightforward. The focus of this article will be on ways to get the most out of your offline marketing efforts.

The Value of Business Cards: If you make proper use of them, business cards can still be a great way to let the world know about your company, service or website. Don’t hesitate to hand out or leave a business card in as many locations as possible, as this will increase their impact. This can be a good way to promote your website and alert more people who might be interested in it. It’s now possible to have large numbers of business cards made cheaply, either online or at an office supply store or copy shop in your area.

A Free Class Will Draw People to You: One way to get more publicity and traffic to your website is to conduct a free class (offline) where attendees can learn something that pertains to your business. Your basic aim here is to give people an overview about what you’re offering, while you give them a free education. You can make many useful contacts by taking this approach, and you can find out how these prospects react to the information you share with them. The important thing is to deliver something valuable to people who attend, and not make them feel like you’re only selling something.

Use the Classifieds: When you post an ad to the classifieds, you can get great response if you do it well. Posting a simple classified ad can sometimes do wonders in terms of your return on investment, so don’t underestimate this method. Try to get the best exposure from the most newspapers you can and see what sort of comeback you receive. When one ad out of all you have posted seems to get more hits; take that ad and post it in every newspaper in the country or even the world.

The above article just goes on to show that offline marketing is an old, tried and tested way to get more exposure to your business, so using it to promote your website and get targeted traffic to your products is something that can work for you if done right. The key to success with offline marketing is being innovative and not limiting yourself, as this way you’ll always be one of the first to spot new opportunities for marketing offline.

Cindy has begun web marketing since year 2004. His present customer, who is conducting an oil painting course based in Singapore, has experienced a solid results online with his help. The students get to register for a preview class on the web to discover the foundation oil painting methods at no cost, nonetheless he/she must be based in Singapore though. Check out his site – click here!

Ask any IM marketer with a clue about the best place for listing and promoting a vendor product, and the answer will always be Clickbank. Listing out your product on Clickbank is not enough because you need to take the necessary steps to make your product/website more impressionable so that you’re actually able to get more affiliates. You must have a solid product in a profitable market plus your sales process, including your sales page, has to be up to speed.

Don’t
make your potential customers search around for the order link; when your prospect gets interested in buying your product then take him to the order button in a flawless manner. There are so many good examples of what not to do with this on Clickbank sales pages. It’s a good idea to have the order link listed out throughout your sales copy, so that if somebody gets convinced midway and wants to buy the product, they should be able to. Always think in terms of making things as painless as possible, and that is one way to do it.

The sales copy that you present on your website shouldn’t be there just for the heck of it. So then it comes down to your ability to write good copy or to hire somebody to do it. It is very clear that copywriting is something you cannot compromise because so much is riding on it. Even if you use video in your sales letters, they will need to be excellent and make a great impression.

The affiliate sign up links that you list on your sales page should be discreet because you don’t want your potential customers to get distracted when they’re in the flow, and are looking out to order your product. Placing a huge link for joining Clickbank is a very bad move for several reasons, and the important thing is to just not have it anywhere. On the other hand, we will understand if you want to use this kind of link, and if so then the best location is at the very bottom in the footer and not conspicuous.

If you’re just starting out on Clickbank and want to achieve big success through the site then you shouldn’t ignore the points that we discussed above. All you need to do is hit one home run with this process, and then you will have the right knowledge and experience to keep on doing it. Just remember that you are in control of your financial destiny, and you do have the ability to become a profitable product creator.

Cindy, who is a content copywriter, and an web marketer. For additional information about new launch condo, check out their site, www.sgnewproperty.com.

Split-testing your landing page can help you in lots of ways when you want to raise your conversion rate and get as much as possible from your page.

You have all sorts of reasons to test out the different elements of your landing page but the most important reason of all is that it gives you more of a return every time you do it and teaches you lots of valuable information about what makes your page tick. It is very important that you consistently put what you learn from your split tests to use and that you carry out the favorable results on your landing page; it helps you get better returns in the future. Here are a few simple to understand tips that will help you split-test your landing page more effectively…

You can begin by testing the credibility logos that you add to your landing page from a variety of organizations. It is a fact that when you sign up for things like the Better Business Bureau, you raise your conversion rate because people trust these sorts of organizations.

So sign up for a variety of these kinds of organizations and then put their badges on your landing page. Before you can add them permanently, though, test them out on your page to see what sort of a response you will get from them. If you see your conversion rate go up, keep them or else it is just clutter on your page.

The text you use on your submit and order landing page buttons should be tested as early on as possible. This becomes especially important if you employ short copy on your landing page. You can use descriptive content on your buttons to increase your conversions because if you take a look at what other people are doing you will see that the landing pages that are the most successful have descriptive buttons that lead to their higher success rates. However, do keep in mind that you can’t make this button text too long because that’ll work against you, rather than for you.

Test out a bunch of different sub-headlines; split-testing should not be limited to just the main headline on your page.

If you have copy on your landing page then obviously you’ll need to break it up with a sub-headline or a few different sub-headlines. You need to test your sub-headlines as well because they are another important factor in your conversion rate. However, don’t do all of them at once, go step by step so that you know exactly what’s causing your conversion rate to rise. It is important to remember that you need to be patient because if you are hasty as you work on split testing the different elements on your landing page, the work won’t ever get easier. If you want to reach long term success through online marketing you need to understand the various secrets behind getting your landing pages to work. And, as you’ve already learned, the simple secret to success isn’t anything more than doing consistent testing because that is what tells you exactly which elements most need to be changed. As you work on this, you’ll find that split-testing results are what will help you build better landing pages, even from scratch. The thing you need to focus on most right now is the way you test your landing page.

Cindy has started off search engine marketing since year 2004. For more info about MICR ribbons, visit their website, http://www.printerribbonsuppliers.com